What is Search Engine Optimization (SEO)?

The term SEO refers to the process of optimizing a website for search engines. SEO is the process of making efforts to improve the ranking of a website or piece of content on Google. People tend to say SEO and paid advertising are the same things; quite alright, these two terms are similar, but there’s a slight difference. The main distinction between SEO and paid advertising is that SEO deals with “organic” ranking; organic ranking means that you don’t have to pay to be in that spot. To put it another way, SEO is the process of improving an article or piece of online material so that it appears at the top of a search engine’s page when someone searches for something.

The Complete Guide to SEO Marketing Basics



Why is content so important? Content is essential because a Google user is ecstatic when they discover the best result for their needs. When you Google “how to make Pici pasta,” Google devotes all of its resources to bringing to you what it considers to be the best Pici pasta recipe on the internet. It doesn’t only look for the quickest or easiest recipe; it strives to provide you with precisely what you requested. Google is constantly working to improve your experience by sending you the best information it can discover.

Keyword Research and Selection:

Keyword research is carried out for various objectives, the two most important of which are to rank on Google and develop important content. Keywords can often lead to inspiration by revealing what people want to know based on their search terms.

By Haadi