Did you know that nine out of ten people access online information through a search engine (SE)? And eight out ten do not go past the first page of the search results. If you want to benefit from your online presence then search engine optimization (SEO) is necessary for you. Well-placed, organic SE results can help your company to get noticed among the clutter of paid advertising and unrelated content. SEO stands out from other business strategies as it allows you to accurately measure performance and results.
SEO professionals use the following strategies to allow your company to make it to the first page of search results.
They place links to your company on well-regarded Web sites.
Improve the content on your website to ensure that it contains all the important keywords.
They maintain compliance with search engine requirements and the best industry practices.
Seven Traits of Legitimate SEO companies
Before you hire SEO practitioners, you must learn to distinguish the professionals from illegitimate SEO practitioners who guarantee to place your company on the first page of results on major search engines. The illegitimate SEO professionals use various back door tricks to cheat SE rules. This often results in the client’s web pages being banned from the search indexes after a short while. Thus, it is crucial to understand the difference between legitimate and illegitimate SEO providers before hiring SEO companies. Seven traits differentiate real experts in SEO from the illegitimate SEO providers.