To turn site visitors into new customers some small business websites provide an online informational brochure. While other small business sites attempt to close the sale online and generate revenue by selling their products or services through their e-commerce site.
With either of these two site models your key is to,
~ attract a new potential customers to visit your site and
~ then to be motivated enough to want to do business with you.
Your site is like your store front that you not only want people to drop by but you want them to come inside of your store and want to buy!
You as a business owner you must determine exactly what you want to accomplish with your site. Is it to generate inquiries about your business via the site or phone, or would you like to handle actual sales through your site?
Most of us know too well that in business, we rarely get a second chance to make a first impression. This is especially true with our small business sites.
Try to put yourself into the shoes of your site’s first time visitor. What is their initial response when they first view your site? Some of the questions that they may have are:
~ Is this company trustworthy?
~ Are they experienced?
~ Are they professional?
~ Are they going to be able to give me what I want?
What is your site’s look and content doing to answer these questions? What is your site’s look and content stating to your visitors about your business? What is it doing to turn your visitor into a customer?
The fact is, that if your site looks unprofessional, piecemeal, out-of-date, or just thrown together, people will probably think that’s how your business is run.
Your business site should be about information first and “look” second. Especially with e-commerce and buying products sites — it should be easy for potential customers to find the information or product that they are looking for, purchases it, and then check out.
So with all this in mind, how can you stand out from the crowd? How can you attract site visitors, turn them into customers, and make your small business site a real revenue earner? Here are some tips to help you:
1. Insure Quality
One of the most important facts about your site is that it is a window for the world to view your product or service business. The design and maintenance should be treated as another aspect of your ongoing marketing effort to the world.
Make sure that your site’s content looks fresh and reflects your business. Sites that are full of poor graphics, colors and spelling mistakes are not the sites that visitors will want to do business with. You wouldn’t send a brochure or a sales letter to potential new customers with such mistakes in them, so don’t do it within your site.
2. Getting Around
Remember that not everyone uses your site in the same way. So provide different ways to reach your information or products within your site. Easy of navigation (the way that visitors get to the things they want on your site) means that visitors may choose the route that suits them.
3. Contact Information
Include phone and email contact details on each page of your site so that visitors and customers have a way of contacting you. This also provides visitors a method of contacting you for more detailed information to help them make a more confident buying decision.
4. Stay Current
Make sure that clear and up-to-date information on your products and pricing are provided. Do you have a new product or service that you are offering? Do you have a recent press release or a current customer testimonial letter? All would make good content for your site. Just make sure that all information within your site is fresh and current, and not a couple years old.