You can’t have failed to notice that banner advertising is everywhere you look.
You see banners when you log into your web-based email addresses. You see them on all the popular websites. But did you know that banner advertising is one of the most underutilized and highly effective forms of marketing for your network marketing business?
Since the dot com bust, banner advertising is not as popular as it once was because many people aren’t interested in this model anymore. They think it doesn’t work. But they’re wrong!
Because of the bust, banner advertising has become one of the most underutilized methods around, and if you play your cards right you could generate tons of leads into your sales funnel easily.
One of the steps to creating a very effective banner ad is to make sure that you do not create your banners like an advertisement! People will not entertain blatant advertising unless it provides good information or something of value.
Your banner ads do not need to be flashy – so you don’t need to be an expert in graphics design or pay expensive Flash designers to create an ad. All you need is a good straight benefit text-based banner. Check out Google’s banner ads which are always crisp, simple and straight to the point.
But you do need to tap into the psychological factors that make people respond to make sure people will click on your ad.
So how does one achieve great results from banner advertising?
Split test your banner design to see which generates a better click rate. There is software available that will rotate your banner ads for you. Do a search in Google and you will find a lot of scripts you can use.
When you do your split test, the software will send half of your traffic to one page with ad 1 and the other half to another page with ad 2. From there you will be able to decide which is the better performing ad and you can then discard the losing banner.
You must also track your squeeze page for traffic and see if those leads turn into subscribers. This way, you can optimize both your banner ads and squeeze page for better conversion.
Not all the traffic from banner advertising might become your subscribers – you have to understand the psychological factors behind why they will click on your ad and match their problem with your solution.
So now that you have found your winning banner ad, you should start rolling out your advertising. You could consider advertising them on websites or blogs that are related to your niche. You can even consider buying advertising space if you feel that a site has enough traffic. Look for joint venture partners or blogs that are willing to do an ad swap.
You need to test the traffic over a period of at least one month to see if those sites are performing for you or not. If you don’t make any sales in the site that you advertise, do not give up and keep looking for blogs or sites that you can advertise your banners there.