Starting out in any type of online marketing or Internet business can be confusing and overwhelming. There are so many different aspects of a start-up: domain name registration and purchase, Web site host purchasing, and of course, the “building” of the Web site itself. This leaves many consumers looking for an easier way to purchase everything in one place, both to save money and to save time.
This has led to the rise of “total packages” by many hosting and Internet development companies, where everything is included: domain-name registration, software for design of a site or an online method of building a site, professional design of the site, and of course, the hosting. This is quite popular as it whittles down the process of getting a site up and running for many new to the Internet and online marketing.
However, with the convenience of Web-hosting packages of this sort, there also can be inconveniences. No road is paved “with gold” and this type of registration, hosting and design package deal is no exception. There can be problems that surface later on when purchasing a Web design and hosting package that also includes registration. These problems usually present themselves in the following forms:
1. Once a Web site becomes popular, the hosting charges may rise exorbitantly, as the “special” that was presented initially can become inapplicable once a certain amount of traffic or the size of the site changes. This is more of a problem for larger business sites than for smaller business sites or “personal” or “theme” sites.
2. Some “specials” only exist for a limited amount of time, and the charges can rise steadily after that period.
3. A Web site owner may have different needs as time goes on, and the “package” no longer suits the needs of the owner. This can include the inability to change the pages on one’s own, or the inability to effectively track traffic, as some come with traffic statistics packages.
4. Downtime (when a site is down and can’t be viewed) can be significant enough to warrant a change of hosts or domain name registrars.
5. A Web site, registration, and web hosting package company may go out of business, leaving a client with no way to contact them, and three services to quickly replace. This also leaves a site open to loss of the registered domain name, as well as loss of revenues while the site is “down”.
6. A contract may exist which states that the “special” prices are only offered contingent on remaining with a certain company for a specified amount of time (which may be years).
7. The actual “name” of your site may not even be registered to “you” the perceived “owner”, but to the hosting and registrar company that initiated the purchase through the package deal. This how the Web site hosting, design and registrar packages “save” money many times for consumers, as they “buy in bulk”, registering hundreds of sites per month.