First off all let’s define what is a link exchange?
A link exchange Internet marketing campaign is the process
of exchanging hyperlinks with a quality site that is somehow
related to a company’s product or service.

It is easy to get link exchange partners when you have a
website that is getting alot of traffic and has a high page
rank with Google. What proves to be a little harder is
getting a quality link partner to link with your site
when you have little or no page rank and little or
no traffic.

I have found that giving incentives will help get the link
exchanges flowing and as your page rank increases
so will links with websites that have a higher page rank.

Here are 20 things you can do to get people
to link to your website.

1. When you visit a web site you’ve enjoyed a lot,
write a review for the site. Write about the benefits
you gain from the web site. Tell them they can publish
it on their web site if they link to your web site.

2. Market your web site as a free web book. Design
your web site with a title page, table of contents,
chapters, etc. Just allow other people to give away
the web book by linking to your web site.

3. Offer other web sites free content to post on
their web site. Include your link on all of your content.
The content should related to your web site

By Haadi